Marketing Analysis of Burberry Essay Example

Marketing Analysis of Burberry Essay The buyer of the razor should be men aged 20-34 and should belong to pre-married ABA, CLC socio-economic groups. Strategy By targeting selected costumers and offering them particularly described product company should achieve chosen objectives. Ups mix Product Source: Presentation week 7 Product Attributes Barberrys new razor should have very high quality blades made from expensive material for long lasting performance. Core product should also have at least four blades since most of the razors in todays market have from 3 to 5 blade system. There should be lubricating layer with vitamin e and aloe (for more comfortable shave). Products handle should consist of unique the Barberry check mixed with stainless steel or some other luxury looking material. Another important thing is boxing, it should attract people attention with its color shape and material. Benefits This product should satisfy its buyer with extremely fashionable and unique design, comfortably fit the contours of the hand, providing a smooth, firm grip and superior shaving results. Values The main companies values traditions, uniqueness, style and luxury should be seen in this new Barberrys razor. Positioning We will write a custom essay sample on Marketing Analysis of Burberry specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Analysis of Burberry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Analysis of Burberry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer